Nikon Touch Screen Camera

If you watch TV, then you’ve likely seen Hollywood hottie Ashton Kutcher traipsing around a cocktail party with Nikon’s touch screen camera. The commercial for the Nikon COOLPIX S60 has become such a hit with young photographers that the company created an entire website dedicated to the ad campaign.

Nikon's touch screen camera is ideal for capturing the coolest celebrations.

Ashton Kutcher’s snap happy segments have made Nikon’s COOLPIX S60 one of the coolest digital cameras on the market. But, the movie star’s backing of the high-tech gadget is not the only reason shutterbugs have been clamoring to get their hands on the ultra-compact camera. The COOLPIX S60 is one of the only digital cameras available that offers touch screen technology.

Nikon designers say they were inspired by Apple iPhone’s wildly popular touch screen interface and consumer demand for a larger LCD screen. Months of research and testing yielded the COOLPIX S60's one-of-a-kind touch screen. The unique feature allows you to effortlessly scroll through photos and zoom in and out on images with the touch of a finger.

The company refers to its innovative navigational feature as “Magic Touch Technology.” It can be accessed through the high-resolution 3.5-inch touch screen located on the back of the camera. The COOLPIX S60’s LCD screen is much larger than ones found on traditional compact point-and-shoot digital cameras and is easily visible even in direct sunlight. The size of the screen also offers you the chance to control nearly all of the camera’s many functions quickly and efficiently with a single touch.

The “Magic Touch Technology” makes quick browsing of photos a snap. You just slide your finger across the screen; give it a quick tap and the camera zooms into the photo of your choice. The customizable touch screen also allows you to edit your photos via standard cropping, resizing and red eye elimination. But, what makes the COOLPIX S60 one of the hottest digital cameras on the market is its ability to add graphics or pre-selected frames to your photos. You can even write a personal message or draw directly onto the picture using your finger or the included stylus. The writing option also doubles as a notepad when used without a photo.

The Nikon touch screen camera offers other key features, including:

• 10 Megapixels. Allows for vivid prints that capture the finest details and produces incredible enlargements.
• 5x Optical Zoom. Delivers superb color and razor-sharp images.
• Optical VR Image Stabilization. Prevents blurring and compensates for low light and unsteady conditions.
• Smile Shutter and Blink Warning. Will snap the picture for you when your subjects are smiling. Meanwhile, the blink warning lets you know when your subjects closed their eyes and a retake is recommended.
• High Definition Pictmotion Slide Shows. Lets you create slide shows with your favorite music for playback on the camera or your TV.
• 17 Scene Modes. Allows you to shoot in various settings such as Portrait, Landscape, Sports, Night Portrait, Party/Indoor, Beach/Snow, Sunset, Dusk/Dawn, Night Landscape, Close-up, Museum, and Fireworks Show, Copy or Back Light modes.
• Single Touch Autofocus and Auto Exposure. Lets you touch the subject on the LCD screen that you want to highlight and the camera automatically sets the focus, exposure and tracks the subject to ensure optimal results.
• Cool Colors. The COOLPIX S60 is available in a variety of luscious shades, including Espresso Black, Arctic White, Burgundy, Champagne Pink, Platinum Bronze and Crimson Red.

Despite its resemblance to the iPhone, the COOLPIX S60’s touch screen interface does not respond as quickly as Apple’s device. If you are used to lightning fast results, you might be disappointed with the camera screen’s speed. In addition, you will experience shutter lag with the COOLPIX S60, though the camera’s overall performance is adequate compared to others in its class. Finally, the company warns against using the auto white feature when you are shooting indoors and in low light situations.

Nikon’s COOLPIX S60 is considered one of the hippest ultra-compact digital cameras on the market thanks to its innovative touch screen technology. The device produces photos that are above average for a point-and-shoot camera of its size and it offers additional features that are not available on most digital cameras in its price range. The COOLPIX S60 is designed for amateur photographers, but pros looking for an affordable device that features fun innovations will be impressed as well.

The COOLPIX S60 is available for purchase on Nikon’s website and in various camera stores across the nation.

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